Founder and owner of Saad-Assaf.
Azriel is in the flower bulbs business for almost 40 years!

Yair operates Saad-Assaf marketing and distribution system.
He is also 2nd generation in the business...

Elazar responsible for all Saad-Assaf future stock. He creates new varieties of Amaryllis and Canna, manages our varieties and refreshing our mother stock.

Itsik knows every worker and every screw around Saad-Assaf complex.

Nir is in charge of Saad-Assaf hybrid seeds program. This is a program runs by Hazera Seeds co.
He is also 2nd generation in the business...

Orly runs and operate our office, accountants and human source.

Shai manages and leads quality control, pest management, fertilization and irrigation. He's engaged in the growing, care and maintenance of all company's products. And he's also 2nd generation in the business.